Casino Ajax
Logo Design
In 2017, the Great Canadian Gaming Corporation acquired several casinos in the Greater Toronto Area. Each property needed its own brand identity. Casino Ajax is a casino/racetrack facility. The property is remodeling and modernizing its gaming facilities, so we wanted to create something that was timeless, sleek and elegant. We developed a “Halo” shape that divides the casino and location. This also serves as a horizon of sorts that calls out the property heritage and bringing it to the modern.
• Logo Design
• Stationary
• Business Cards
• PowerPoint Presentation
• Style Guide